When you can quickly determine the best accounts to pursue, you have more time to engage those accounts and grow referrals. The Explore page helps you find the best accounts with flexible location filters and additional metrics in the search results. Since exploration is often iterative, you can save filter settings so building upon your previous research takes minimal effort.
The following video summarizes the basic functions on the Explore page that will help you to prepare a presentation you can use to engage your targeted accounts.
This video is a bit dated, so what you see will not be identical to the current version of Marketscape. However, the basic workflow is similar.
Marketscape is designed to help you with the following three important tasks:
- Exploring a Market - this page - Quickly find the best accounts
- Defining a Territory - Assign providers to your sales reps
- Reviewing a Territory Plan - In development
Once you have practiced finding the best accounts on the Explore page, click on Defining a Territory to see how to assign providers to your sales team.