Overview
Marketscape provides detailed insights into the continuum of care for patients in your market, highlighting 1) the performance of your agency and your competitors, and 2) the opportunity for your agency based on solid data. This article provides resources designed to help you get from metrics to referrals as you engage physicians who treat patients in your market.
This article includes three sections:
- Quick Start Content - These are the tools and concepts you need to get value from Marketscape as quickly as possible.
- Other Helpful Articles - This section includes links to articles that describe some of the most useful concepts or features in Marketscape
Quick Start Content
Click on the links below to navigate to detailed content of the tools summarized on the right.
| Resource | Description |
| Physician Sales Spotlight - Overview | The Physician Sales Spotlight tab provides you an instant view of a physician's most important metrics. |
| Physician Sales Spotlight Email | This article summarizes the content in the Physician Sales Spotlight email. |
| Physician Sales Spotlight - Understanding the Metrics | Lots of details about the metrics in the Physician Sales Spotlight email and the section on the Analyze page. |
| Hospital Sales Spotlight - Overview | The Hospital Sales Spotlight provide you an instant view of a physician's most important metrics. |
| Hospital Sales Spotlight Email | This article summarizes the content in the Hospital Sales Spotlight email. |
| Hospital Sales Spotlight - Understanding the Metrics | Lots of details about the metrics in the Hospital Sales Spotlight email and the section on the Analyze page. |
| Managing your Territory | Learn the basic functions on the Home page that will help you to manage your accounts. |
| Developing your Account Plan | Help you to identify the best opportunities and develop a strategy for engagement. |
| Physician Targeting | Learn how to use filters & sorting to focus your use of Marketscape to identify potential Physician targets. |
| Preparing a Presentation | Learn the basic functions on the Engage page that will help you to prepare a presentation you can use to engage your targeted accounts. |
Other Helpful Articles
The following list includes general articles that are helpful to any user:
| Resource | Description |
| Readmission Rates | A readmission is a care event where a patient is admitted to any inpatient stay within 30 days of being discharged from an inpatient stay. Learn more here. |
| Hospitalization | Learn what the hospitalization metrics mean & how hospitalizations are calculated. |
| Data & Metrics - <11, ins | Throughout Marketscape you will find some counts and performance metrics that do not include actual numbers. Understand the alternative entries here. |
| Reporting Periods | The common parameters that we use throughout the Solution for all calculations |
| Perform a Competitive Analysis | The goal of this exercise is to help you look at your territory by county and confirm true competitors and how they compare to your agency by admission volume trends by common territory/service area. |
| How to get the most out of every New Data Release | An updated competitive analysis is crucial to differentiating your agency with prospects and continuing to foster relationships with existing referral sources. |
| Discharge Events by Setting | Learn what post-acute setting patients go after they leave an inpatient setting |
| Outcomes by Setting: Inpatient | Learn the quality of care of each post-acute setting once a patient leaves an inpatient setting |
| Using the Trella Health Leave Behind | Leave behinds help your contact to remember a conversation with you and take action based on the interaction. Trella has put together a leave behind template you can utilize to personalize. |
| Browsers and Devices | The Operating systems, browsers and devices that are supported for Marketscape. |
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