These release notes are designed to highlight some of the most useful new or updated content or features in Marketscape.

Medicare Advantage Data - Updated to 2019

In this release we have updated all tables that include Medicare Advantage data to show the latest available metrics from 2019.

Although the MA metrics are from 2019, they are calculated from the most recent data available that includes 100% of Medicare Advantage as provided from CMS.

Enhancement – Conversation Starters for Hospitals – Patient HHA Utilization

In Hospital Sales Spotlight, we’ve added the following to the Patient HHA Utilization insight when Conversation Starters is on: This means there is an opportunity to steal Market Share. Look at Top Destinations to find key competitors.

This metric is the percentage of patients who were admitted to home care within 30 days of discharge from the selected hospital. For this metric, we count patients whether they were coded for home health at discharge or not. The fact that a high, or higher, percentage of patients were admitted to home care shows that partnering with the hospital to gain some of those referrals has a higher potential, because there is a higher percentage of home health appropriate patients being discharged from the hospital.

We suggest as the next step to click on the Destinations tab to look at the spread of agencies admitting patients from the selected hospital. Examination of this table will show:

• Your share of home health patients. You might find that your agency is a top destination, which is a sign of success in your relations with the selected hospital. If your agency is lower on the list, this shows the size of the opportunity for growth.
• Your main competitor’s share of home health patients. This allows a direct comparison with your agency.
• The spread or concentration of destinations. If the home health patients are concentrated in a fewer number of home health agencies, this implies a close relationship between the hospital and those agencies. This is a more closed competitive situation, which might encourage going to another source, or might be taken as an exciting challenge. If the patients are disbursed over a large spread of home health agencies, this implies a looser connection between the hospital and subsequent home health care and has opportunity written all over it!

We refer to this metric also as “patients entered,” to draw attention to the admission apart from the inferred intent at discharge. The other two insights, Facility’s Intended HHA Utilization, and Facility’s Actual HHA Utilization will provide additional insights into the dynamic of discharges to admissions that will fill out your discussion with a hospital’s discharge planning team.

New Table – Physician Analyze page - Site of Service

We have added a new table to the Physician Analyze page, under the Practice Details tab called Site of Service. This table shows the known facility locations where a physician is providing professional services. This table will show you the specific locations where the physician is treating patients and will help you to identify the best location for making contact with the physician.

From the images below, you can see that the first physician treats patients at multiple locations (a cardiologist, so likely treats remotely) and the second physician only serves at the one hospital named in the table.

Other Enhancements

Total Patient Cost: 12-month risk adjusted – We're standardizing the Total Patient Cost metric across Marketscape to be 12-month risk adjusted.

Explore County and Zip Columns – On the Explore page you’ll now see counties and ZIP codes in separate columns. This will allow you to sort the table by county or ZIP code.

Marketscape Mobile updates coming!

Extended Logout Timing – If you log in to the Marketscape Mobile app, you will stay logged in for 30 days, no longer needing to input your credentials each time.

Agency’s Top Physician and Facility Sources – When viewing a Home Health Agency’s Top Metrics page, you’ll now be able to see the top 3 physician and top 3 facility sources, patient counts, and affiliation with the agency.